La publicidad al descubierto

Los dos primeros son los vídeos que empezamos a ver en clase. El último no lo pude poner por problemas técnicos. ¿Es realmente un spot? ¿Qué opináis?

Send your advert analysis to this entry

Analysing adverts

In pairs, you have to choose an advert from the link "Adverts, adverts, adverts!" and analyse it following the next outline:
1) WHO is the ad aimed at?

2) WHAT is being advertising and WHAT is specifically highlighted about the product (the benefits) in this ad?

3) Technical effects (see the link "Analysing adverts 2")

4) Lines of appeal (see the link "Analysing adverts") or "Attention-getting hooks" (see "Analysing adverts 2")

5) Language (see the link "Analysing adverts") and Slogan

6) Stereotypes (see the link "Analysing adverts") Tell me the advert you have chosen!

Sopa de monemas

Estos son vuestros neologismos. Ahora que cada uno nos defina los suyos según los monemas que eligió.
 

Adverts, adverts, adverts!

Watch this advert: THE HIGHEST JUMP EVER What is it about? Tell me the words and expressions you understand. Watch this advert and many others at the link Adverts,adverts, adverts!

PET tests

Click on this webpage:

PET tests

and do all the tests on the right column.


Tell your teacher every time you finish a test.

At the end of the session, send a comment to the blog telling me about something interesting you have learnt while doing the tests.